In order to create a business website with real success, you will have to pay attention to important aspects that other websites have been using for years. There are seven things you absolutely must have to become successful online and we want to make sure that you know what they are. If you plan to create a business website, you will need the following things:
1. A site you can keep up to date and control yourself
The average turn-around time for a webmaster to publish a change to a site is 11 days. You will need to make changes in real time if you hope to be competitive in the online world.
2. Targeted web traffic
67% of people say they look online first when searching to buy a product or service. You will need to get your site in front of the right people and seen as often as possible.
3. A way to capture leads
Gathering contact information for the people visiting your site will be a vital part of your longevity and productivity online. Studies show that 91% of people never come back to a website without being reminded it exists.
4. A way to follow up with leads
Companies who do not send regular follow up emails to their clients experience 300% lower conversion rates than those who do. You will need a system that will automate these follow ups for you if you plan to have a significant amount of traffic.
5. A way to take money
Having a checkout process to help you secure the sale is a no brainer. A merchant account that will allow you to take credit and debit cards will be a real way to generate profit for your company. A recent study showed that only 8% of people say they would do business with a website that only accepted PayPal so you will want to include a secure card processing platform to get at that other 92%.
6. A way to deliver the product
64% of people said shipping products in a timely manner was the most important aspect of online customer service. You will need to get the goods to the customer as soon as possible.
7. A way to track results
You must have a way to test and measure the effectiveness of your website. Otherwise you will have no idea what is working and what is not. Companies who don’t track their ad spending are 17 times more likely to fail. Lets make sure that yours is not one of them.
These seven things are exactly what you will need if you are to create a business website with real success. WebStarts is here to help you be successful and is built around these specific seven things. Call us today at 1-800-805-0920 and let us help you become successful online.
